Case
Studies
Four leadership case studies spanning research and strategy, accessibility, design systems, and human-centred AI.
These case studies represent a deliberate selection of work that can be shared openly. A five-year tenure as UX Director at Mimecast included further significant work covered by a confidentiality agreement. Get in touch to discuss the full breadth of experience in more detail.
Yell
Project Alpha: rebuilding a consumer proposition from the ground up
Consumer NPS at -1. Call volumes down 39% year on year. Google eroding the core business model. A six-week research programme led to a CEO-level decision to build an entirely new two-sided marketplace, against significant internal resistance.
Mimecast
Building accessibility from assumption to standard
Zero WCAG audits, zero VPATs, no AA compliance across any product. A four-year programme, anchored in ISO 30071-1:2019, embedded accessibility into QA, the design system, and the culture, until teams were competing to demonstrate compliance.
Mimecast
Mimecast Elements: one design language across many platforms
Four historic design system versions across multiple technical platforms, none consistently adopted. A shared system built in partnership with the platform engineering team became the standard across the business, improving customer experience and freeing delivery capacity.
Mimecast
From service team to AI-first guild
A design function that started as a peripheral service became a network of embedded squad leaders, connected by a cross-functional guild open to product managers, engineers, and customer-facing teams. The guild became the vehicle for AI adoption across the organisation.